PADI Campaign

I created a fake campaign for the nonprofit organization PADI, for their mako shark conservation effort. I created billboards, social media posts, and promotional merchandise. For the billboards I used real images and overlayed an illustrative shark that I created as a mascot for the campaign. I used a blue color scheme that PADI is familiar with, and added an orange tone that connects to the level of endangerment that the shark is currently in. I followed a similar layout from the billboards to the social media posts. I used an elongated octagon shape that registers with the word stop in people’s brains as a way to showcase imagery of what the campaign is trying to protect. I also used the octagon shape with the car stickers and the boat flag as well to create cohesion between all of the elements made.